The success and value of a website design are measured by how clearly it communicates and resonates with target audiences. Ultimately, these results are expressed by the number of engagements, conversions, and quality leads the website generates.Some developers even go as far as open up a blank HTML file and build everything from scratch. For a personal site or a portfolio that may be a great idea, since you don’t have any particular requirements and the final result will be very fast. Effective websites tie in with business logos, products, designs and all other aspects with powerful, well-planned branding. Front end development is crucial in conveying this branding to customers. It needs to feature the same or similar colors, language, and graphics to help customers easily associate a business’s website with their products elsewhere. It makes these connections during online and off-line shopping, helping consumers remain loyal to their favorite brands with simple recognition. Branding symbols and trademarks are also of utmost importance on a business website’s look and feel for the same reason.